At XOL, we go beyond simply listing your products across our departmental pages, dedicated room pages, and inspiring idea pages. We’ve created a variety of display ad options designed to help your business stand out above the competition. Choose from multiple formats, strategic positions, and targeted placements to elevate your brand’s visibility and reach the right audience effectively.
Advertise
On XOL
Advertise Your Brand, Products & Outlet
Maximise Market Share, Streamline Sales, and Strengthen Your Retail Network
Content
Content Banners
This placement injects the banner advert into the content of posts and other public pages.
Great for: Seamlessly integrating into posts and pages without disrupting the user experience.
Featured
Sidebar Adverts
We Inject your advert to display it in the sidebar. Visitors will notice your advert when they scroll up or down.
Great for: Grabbing attention during scrolls and ensuring visibility on most pages.
Background
Background Adverts
A tall skyscraper banner on the left or on the right sides of selected pages.
Great for: Bold branding campaigns that need a high-impact, visually prominent presence.
The advantages
of XOL advertising
Target your audience
Banners are often a better option financially compared to TV or radio station advertisements as they target your main users.
Extremely memorable.
By placing your banner in a strategic spot, it will influence customers giving you a wider client base, likely to remember your business.
Promote Special Offers
What better way to get the word out there for your business than with a bold banner, proting your upcoming sales?
Sidebar
Side Ads
These ads are not attached to the main content box but the browser window. You can also select whether to fix the ad to the screen or let it be scrolled away.
Great for: Persistent visibility tied to the browser window for consistent exposure.
Footer
Footer Adverts
The Footer Bar placement is fixed at the bottom of the page. It is a widespread use case for the Sticky Ads add-on and performs very well.
Great for: Reaching users at the end of their browsing session, with strong call-to-action opportunities.
PopUp
Popup Adverts
This placement comes with different effects, like showing up after scrolling or when a user wants to leave.
Great for: Driving conversions with attention-grabbing effects like exit-intent triggers or time-delayed appearances.
Design Your Adverts with Impact Using Layered Images
At XOL, we understand that a visually engaging advert can make all the difference in capturing your audience’s attention. That’s why we’ve introduced a layered design system to help advertisers create dynamic, multi-dimensional adverts.
Using special XOL tools, we can design adverts that go beyond promoting a single product. By incorporating complementary items or small add-ons, you can:
- Create contextual appeal by showing products in real-life scenarios.
- Highlight bundles or matching products to increase upsell opportunities.
- Make your advert stand out with rich visuals that tell a story.
This system allows you to layer images, text, and graphics, giving your advert depth and creativity. Whether you’re showcasing furniture paired with décor accents or a main appliance with complementary tools, layered designs ensure your advert is both eye-catching and memorable.
Let your imagination guide you—design adverts that inspire and attract!
A Sample Advert using Layers
TAILORED ADVERTISING SOLUTIONS
Reach Your Audience with Strategic Ad Placements
Room-Specific Advertising
Place your adverts where they make the most impact—on pages dedicated to specific rooms like Kitchens, Bathrooms, Bedrooms, or Outdoor Spaces. This ensures your brand is seen by customers actively searching for products or services related to their unique needs.
Example: A kitchen appliance company can feature ads directly on kitchen pages, increasing visibility among users looking for kitchen-related solutions.
Category-Based Targeting
Our platform allows you to target specific categories within our departments, such as Appliances, Furniture, or Décor. Advertisers can showcase their products to users already interested in a particular category, ensuring relevance and higher engagement rates.
Example: A furniture brand can advertise exclusively within the “Living Room Furniture” section to reach buyers planning their living space designs.
Reach Local Audiences
XOL attracts a strong Malta-based audience passionate about home improvement. Use our platform to connect with local customers and grow your market share. Advertisers can also tailor campaigns to specific demographics or interests to maximize their ad’s effectiveness.
Example: A local tile supplier can target users browsing flooring or bathroom pages, ensuring their brand is in front of the right people.
Precision Marketing for Better ROI
At XOL, we know that a broad audience isn’t always the most effective. That’s why our platform ensures your ads appear in the most relevant places, helping you maximize ROI by targeting high-intent customers ready to purchase.
Example: A premium lighting brand can place ads on inspiration pages showcasing designer lighting ideas, targeting users looking for stylish home solutions.
Retargeting Opportunities to Re-Engage
Not every customer makes a decision right away. With retargeting, you can display ads to users who previously visited specific pages, reminding them of your brand and encouraging them to return and complete their purchase.
Example: A contractor offering renovation services can retarget users who browsed bathroom or kitchen pages, keeping their brand top of mind as customers finalize decisions.
Sponsor a Page
Make Your Brand the Star of the Room
Sponsoring a Room Page, How-To Page, Guide Page, or Project Page on XOL offers a premium opportunity to showcase your brand, products, and services to a highly targeted audience. Whether it’s Kitchens, Bathrooms, Bedrooms, specific product ranges, or guidance on a project, each page is thoughtfully crafted to inspire users and guide them toward the ideal solutions. By sponsoring a page, you position your brand as the top choice for that category or space.
Expand Your Reach to Professionals and Beyond
The XOL platform is designed to attract more than just residential users seeking home improvement solutions. It’s a hub for professionals like architects, interior designers, decorators, and lighting specialists who are actively searching for innovative products and ideas to incorporate into their projects. From large-scale renovations to unique design concepts, these experts rely on XOL to find inspiration and connect with quality suppliers.
Additionally, XOL is frequented by outdoor designers, industrial designers, and retailers, as well as distributors, agents, and specialized companies looking to source the latest products for their businesses or clients. Advertising on XOL not only reaches homeowners but also connects your brand to a professional audience shaping spaces across residential, commercial, and industrial projects.
How Advertisers Are Charged
At XOL, we believe in transparency and flexibility when it comes to advertising costs. With our powerful software, advertisers can choose from various billing methods based on their campaign goals and budget.
What It Is:
Pay Per Click charges you only when a user clicks on your ad. This ensures you are billed for direct engagement, making it a cost-effective option for campaigns focused on driving traffic to your website or product pages.
How It Works:
- Your ad is displayed in your chosen placement (e.g., content, sidebar, popup).
- Every time a user clicks on the ad, you’re charged a pre-determined cost per click (CPC).
- You can set a daily or overall campaign budget to control spending.
Best For:
- Businesses seeking immediate traffic or leads.
- Product promotions with a strong call to action (e.g., “Shop Now” or “Learn More”).
Tips for Success:
- Use a compelling headline and visuals to encourage clicks.
- Direct users to a highly relevant landing page to maximize conversions.
- Monitor performance and adjust your campaign to improve results.
What It Is:
Pay Per View charges you based on the number of times your ad is displayed to users, also known as impressions. This option is ideal for building brand awareness and ensuring maximum visibility.
How It Works:
- Your ad is shown to users in your selected placement.
- You are charged based on the number of views (e.g., cost per 1,000 impressions or CPM).
- No clicks are required to incur charges, making it ideal for exposure-driven campaigns.
Best For:
- Brand awareness campaigns.
- New product launches.
- Building recognition within a specific audience or market segment.
Tips for Success:
- Focus on eye-catching, visually appealing ad designs.
- Include a clear brand message or logo to ensure your ad resonates with viewers.
- Consider frequency capping to prevent ad fatigue for viewers.
What It Is:
Time-based billing allows you to reserve ad space for a specific period, such as a week, month, or longer. Your ad will remain live throughout the duration, providing consistent exposure.
How It Works:
- You pay a flat rate for your ad to be displayed continuously during the selected timeframe.
- Your ad can appear in high-traffic areas like department pages, room pages, or category-specific placements.
Best For:
- Advertisers looking for long-term, consistent visibility.
- Seasonal promotions or campaigns that align with specific timeframes (e.g., holiday sales).
Tips for Success:
- Select placements that align with your target audience’s browsing habits.
- Refresh your ad design periodically if allowed, to maintain user interest.
- Combine with other billing models (e.g., PPC) for added engagement.
What It Is:
Hybrid models combine multiple billing methods, such as PPC and time-based billing, to provide greater flexibility and control over your campaign.
How It Works:
- You can set a campaign where you are charged for clicks but also pay a flat rate for guaranteed exposure over a specific timeframe.
- Hybrid options allow you to balance brand awareness with direct engagement.
Best For:
- Advertisers seeking to maximize their return on investment by blending visibility and action-based metrics.
- Campaigns with multiple objectives, such as increasing traffic while building brand awareness.
Tips for Success:
- Use analytics to monitor which part of your hybrid model is performing best.
- Tailor your ad copy and design to achieve both engagement and awareness goals.
- Set clear budgets for each component of the hybrid model to maintain control.
Affordable Advertising Tailored to Your Business
Discover how affordable and flexible advertising on XOL can be. Our rates are tailored to suit businesses of all sizes, with discounts that grow as you contribute more to the XOL platform. Whether you’re looking for cost-effective Pay Per Click campaigns, high-visibility sponsorships, or hybrid models, we’ve got you covered.
DAY & NIGHT
Why Advertise on XOL Malta?
At XOL Malta, your brand gains access to a diverse audience of users actively seeking inspiration and solutions for home and space improvement. Whether they’re browsing by day or exploring at night, your adverts are perfectly positioned to connect with their needs at the right moment.
Our platform brings together vendors, businesses, and service providers to showcase their offerings across dedicated pages for kitchens, bathrooms, bedrooms, and more. From homeowners redesigning their spaces to professionals like designers and architects sourcing high-quality products, XOL Malta is the bridge that connects your business to a highly targeted and engaged audience.
You can also highlight selected products through tailored advertisements designed to stand out, creating a visual and memorable impact. By featuring specific items alongside complementary imagery, you capture the attention of users and inspire them to explore more. This unique approach ensures your products are not only seen but also resonate with the right audience.
By advertising on XOL Malta, you benefit from unbeatable visibility, strategic ad placements, and a direct connection to users who are already in the mindset to make decisions. Whether you want to increase sales, grow your brand, or build awareness for your services, XOL Malta provides the tools and exposure you need to succeed—day and night.
Collaborate with Expert Designers
While XOL focuses on managing our platform and delivering exceptional service across multiple XOL websites, we do not create advertising content for vendors directly. However, if you don’t already have an agency or designer to prepare your advertising banners, we’ve partnered with a network of talented advertising agencies and design professionals. They can help craft visually stunning and effective adverts tailored to your specific needs.
If you’re an advertising agency or design professional looking to collaborate with us and offer your expertise to our advertisers, we’d love to hear from you! Join our network of trusted partners and showcase your skills to a wide audience of businesses advertising on XOL.
Contact Us
To plan your marketing campaign
